Selecting and Clearing Music For Radio Commercials

Proper music selection and proper music clearance for radio commercials is an important step in the radio advertising process. Whether you are a radio station, an ad agency, a voice-over talent, or an independent production company it is imperative that you do a good job choosing the right music for your spot, as well as getting the proper music clearance for your project. Royalty free music libraries are a great place to start, as they have many different styles of music that can be previewed online.Choosing the right song is typically the easy part. As you sit down to create your radio commercial, ask yourself the following question: “what is the mood that I need to support with my choice of music?” For example, if you are creating a public service announcement designed to tug at the heartstrings, your music choice should be emotional, mild, and slightly dramatic. On the other hand, if you are trying to sell the latest and greatest fitness equipment, you probably would want to steer the music toward some high energy, workout music. Ultimately, the music and the copy need to support each other. A radio commercial with well selected music can bring a far greater return than one that is put together without a lot of thought given to the production music.

For most people, proper music clearance is a bit more complicated than selecting your music. For example, if a radio commercial is read as a “live spot” on the air, the station can use almost any music in the background that is covered by their ASCAP or BMI licenses. The key here is that the music is not repeated consistently, or used so frequently as to be construed as theme music for that particular radio commercial.On the contrary, most radio commercials are produced once for multiple broadcasts. Regardless of who is producing the radio commercial or where it is being produced, proper music clearance is a vital step in staying on the right side of the law. When you synchronize a piece of music with your commercial, you will need to get music clearance from the owners or representatives of that musical work (the music publisher) and of the owners of the master recordings (sometimes the publisher, sometimes the record label, sometimes the artist, etc.). Royalty free music libraries are a great place to start because they can typically grant full music clearance on both the musical work (copyright) and master recordings.

If you are hiring someone to create your radio commercial for you, the responsibility for the music clearance typically falls on the radio station, ad agency, or production company who actually creating the spot for you. It is always a good policy to discuss music clearance with them to make sure everyone is on the same page.

Equestrian Style in Your Home

Your love for horses doesn’t need stop at the barn. Horse people enjoy having decorative horse elements in the home. Whether you are a lifelong equestrian, an admirer of horse sport, or someone who loves the equestrian look, having equestrian style in your home adds character and tradition. How you bring equestrian elements together can make the difference in telling a story or having your items overlooked.Equestrian style was popularized when Ralph Lauren hit the fashion world by storm. He made both nautical and equestrian styles livable for mainstream people. It became possible and affordable to have the sporting lifestyle look. And while many people took up stirrup pants and hacking jackets, decorating with equestrian style has been around for hundreds of years. Look no further than the English countryside. Whether you have acquired equestrian pieces from the barn, or you are just starting out, giving your home or space an equestrian estate feel is not difficult. As with any design, the key is to start with a plan that includes well-thought-out furniture placement and a good color scheme. Traditional furniture works best when designing an equestrian style space. Dark, substantial wood furniture with good quality upholstery or leather gives mind to the English countryside, where most equestrian trends originated. Steeped in custom and tradition, equestrian elements have changed little through the centuries. Garner ideas from books and magazines, or search the internet for ideas.

Once furniture placement has been established, anchor the space with a good rug. Vintage rugs protected fine wood floors from muddy hunting boots, numerous hounds, and country parties. These rugs were handmade and vegetable dyed. Today’s production rugs lack some of the character of the older rugs, but can still lend the style and are always a smart choice to bring a space together.Equestrians love art, and art that includes the horse is always a favorite. Some equestrian artists have stood out through the years, with George Stubbs being immensely popular during England’s sporting days. His works are traditional, beautiful, and have color schemes that are easy with which to work. Reproductions of his paintings are available on the internet.No equestrian space would be complete without horse tack, the equipment leather goods used in riding and training horses. Whether you choose stainless steel stirrups or bits, old horseshoes, or leather strap goods, these pieces strategically placed are key elements to bring your space to life. A favorite of ours is a silver mint julep cup used to hold pens or flowers. Stirrups make good bookends. Harness brasses can be framed or mounted cleverly over light plates. Snaffle bits can serve as window panel tie backs. Equestrian books are another design element that is readily available and brings authenticity to your space. These books are available as novels, training books, or picture books.

To add softness and comfort to your space, yet still maintain style, consider adding needlepoint or horse themed equestrian pillows. Throw pillows come in many styles and colors. Look for traditional fabrics and authentic embellishments like fox hunt buttons, harness brasses, or other pieces of horse equipment.Bringing equestrian style to your home or space adds character. Horses have had a close relationship with man for most of human history. Only since the invention of the automobile have we been so distanced from him. Bring equestrian style to your home by using these design ideas, and bring horses into your decor.

Information on Online Games

There are many places that offer free online games for a person to fill their spare time with. There is a countless number of people who participate in online games each day, and many of those people would admit to how addictive these games can be. If you have found yourself with spare time to fill but are unsure how to utilize this time, why not check out one of the different types of free online games available on the internet.You can find games online to entertain anyone in many different age groups. There are several games available for young children, teenagers, and adults. Many of the games you would find online are targeted for a specific age group. The ones that are geared towards younger children are often times educational and interactive. On the other hand, the ones created for adult entertainment are usually constructed in such a way that the only thing they provide to their users is a way to beat boredom. So what are the many different types of games available on the internet today?

One of the most popular online game genres is the multi-player RPGs. These allow a massive amount of players to be in the game at the same time. The unique thing about these games is that everyone is playing their own personal game while being able to interact with the rest of the gamers who are online at that same moment. These games generally revolve around a fantasy world in which people have created characters. While playing the game you are supposed to remain in character at all times and submerse yourself into the idea of this fantasy Kingdom. Many of these games require a membership at some point to be able to progress further in the game. However, there are some available that are completely free to use.Another popular way to fill your spare time is to play one of the millions of flash games available on the internet. You can find a game about almost anything, and these games are usually easy to beat but very addicting when playing. The type of flash game you might find online would include shooting, racing, puzzle, and other silly stress relieving games.Children can enjoy one of many different education games available to them virtually. Almost any cartoon on television has a game that goes along with it online. The best thing about many of these games is that children are learning valuable moral or scholastic lessons without even realizing it. To them, it does not feel like a chore to play these games and in return, they are subconsciously soaking up the information that is being fed to them throughout the game.

There are millions of free online games available to play. Finding them is extremely easy and in many cases, there is not much required of your computer to play them. There are many different types of online games, that was not even touched upon in this article. It would be impossible to count the amount of free online games available to a person today. The next time you find yourself with some time to kill why not check out one of the millions of games available online.